Google My Business is a powerful platform, and if you haven’t realised this by now, then this latest GMB update will surely get you on board the GMB train on the way to dominating your industry online.
The world’s largest search engine recently made some changes on Google Posts and making promos and exclusive deals more prominent on GMB profiles. This will allow businesses to showcase their special offers to their listings on Google, giving additional control to businesses on what their customers should see on their listings and a chance to be more competitive more particularly in local searches.
Give them an offer they can’t resist
Everybody loves a special offer and what makes it even great is when it is easily discoverable. Google understands that promos help businesses attract more customers and preferential positioning of your latest offerings in your business profile’s real estate will help you increase online presence and brand awareness – indeed, a win for both parties.
Creating a well-crafted promotion is only a few clicks away! Read the relatively straightforward steps below on how you can start posting your special offers on Google My Business:
- Sign-in to your GMB account. Click here if you haven’t created or claimed your listing yet
- Click ‘Post’
- Choose and click ‘Offer’
- Click the camera icon to upload the image you want to use
- Write a few lines about your special offer – keep in mind that first impressions matter
- Next is to write the ‘Offer Title’ – be creative and make this enticing as possible like 20% Off on Every Item or less $100 on your first purchase
- Include the duration of your promo by choosing the start and end date
- Add the promo code (if required)
- Include the landing page where the customer can claim the offer
- If applicable, write the terms and conditions of your promo
A Google post is a compelling way to not only keep your customers on the loop of your recent business updates, but it is also a fantastic strategy to implement to gain that all-important local advantage. Here at DigitalMaas, we want to make sure you stay ahead of the game and achieve your local SEO goals with our business solutions. Reach out to us today to enquire about our Google My Business Optimisation package and make it easy for people to access your business details online.
