The right mix of integrated marketing solutions

Google Business Profile gives your business a powerful way to be found. It is a free and easy-to-use tool for businesses and organisations to manage your online presence across Google, including Search and Maps. Google Business Profile is a unified interface that will make it easy to create and update your listing—so you can stand out and bring customers in.

You need to create or claim a Google Business Profile listing before you can start the verification process. The verification process helps ensure that your business information is accurate and that only you, the business owner or manager, has access to it.

Google Business Profile is your one-stop-shop for your main online presence. With a click of a button, your potential clients can access the necessary details about your business, including:

• Business description
• Link to your website
• Address and map listing
• Directions to your business
• Customer reviews and ratings
• Trading hours
• Telephone numbers with click-to-call functionality
• Pictures of your business or products
• A virtual tour
• Business category

Google Business Profile optimisation is a must for any local bricks and mortar business that want to be found online. Whether it’s on a phone, tablet, or desktop, you can appear in front of potential customers and influence their actions with the right information. You can also build a strong brand position when you incorporate clever descriptions, positive reviews, and great pictures into your profile. Taking advantage of this platform can set you apart from your competition and make a big impact on your long-term online growth.

Google Business Profile utilises several factors to determine rankings for your business. The most significant ones are:

• Distance – Apart from posting your address, you should also be particular with the locations your business serves. Google only shows the relevant businesses based on what’s recognised on the user’s location.
• Prominence – This refers to the activity around your listing, such as events and reviews. Make sure you keep your listing and website up-to-date.
• Relevance – Google checks if your business matches the needs of a user. Be clear on every detail of your website to improve its rankings.

If you’re not sure if you have a listing or if it’s optimised, test your website using our audit tool to find out for sure. You’ll also learn where else you can optimise your site.

AdWords is Google’s paid advertising product. Have you ever seen those ads that appear at the top or side of your screen? Those are AdWords ads that a company paid for so that people will notice their business whenever they’re searching Google. And, they only have to pay whenever someone clicks on the ad.

• Users enter keywords to look for certain products and services.
• Your paid ad pops up above the organic Google search results if the keywords you’ve selected match what users are looking for.
• If users click on your ad, they will be directed to your website.

Running Google AdWords will get you instant traffic so we highly recommend this as a way to get beneficial results quickly.

See results in an easy-to-read format
There are some analytics dashboards that seem difficult to comprehend. With AdWords, you don’t have to worry about this. It provides straightforward information to help you gauge the efficiency of your campaigns and assess the behaviour of your website’s visitors.

Control over budget
Google AdWords is a cost-effective platform as you only have to pay when your ad gets a click. Most importantly, you can decide how much you want to spend. When you work with us, you can get your campaign optimised to boost your traffic without raising your costs.

Versatility
It can be used by kinds of businesses. You can customise it to focus on certain audience, locations, devices, and more to acquire data and conversions.

High-quality leads and visitors
Google’s search engine algorithms are constantly evolving to generate the most relevant results and ads. In turn, you bring quality traffic to your website.

Depending on the type of your ads, they usually appear at the top or sides of the Google search results page. You can earn the top spot when you meet the relevant Ad Rank thresholds, which are determined by your ad quality.

We have gotten some really exceptional results for our customers and would be more than happy to discuss how we can help you in the same way. Please contact us for more information about Google AdWords.

Google Search Console is an essential tool for SEO and SEM. It helps you monitor your website and maintain its rank on search engine results pages. From the Search Console, you can:

• See how your site is performing
• Identify which pages are attracting the most traffic
• Check if there are errors in your structured data
• Submit a sitemap to Google so it can crawl your site
• Learn what search queries people are using to reach your site
• Determine where your backlinks are coming from
• Manage spamming issues
• and many more

You can integrate Google Search Console with Google Analytics and Google AdWords to get a clear picture of your entire site, giving you a sophisticated marketing analysis with real-time data.

Keywords management
This is where you can see what keywords are performing and who is searching for what terms related to your industry.

Make changes and index your site
If you’ve made major changes to a website, the fastest way to get the updates indexed by Google is to submit it in the Search Console so they appear in search results.

Automated diagnostic notifications
Sometimes things break. Get automated notifications that something’s wrong with your site before any customers can have a poor experience.

Improve your website’s appearance in search results
Google Search Console has various resources that can enhance the way your website appears in search. For one, you can use its Data Highlighter to create rich snippets.

Detect security issues
Google alerts you if your website has been hacked or is spreading malware. It also provides solutions that webmasters can take to address the problem.

Learn if your site is mobile-friendly
You might have optimised your website for mobile, but do you know if Google really considers it as mobile-ready? Fortunately, Search Console comes with the Mobile Usability module, which reveals the problems that may keep your site from being seen as mobile-friendly. Additionally, Search Console offers a free tool that tests your site’s responsiveness on a mobile device.

Address broken links
The last thing you want on your website is a broken link. When a link directs users to a page that shows a 404 error, Google will perceive your site as no longer available. If not fixed promptly, it may remove your page from the search results. The error reports in Search Console will list down the broken links you have at any given time, so you can address them immediately.

Improve your HTML
There are a lot of issues that can spell trouble for your site. It can be faulty coding, large images, and duplicate title tags. Google Search Console can provide you with HTML Improvement suggestions so you can keep your website in peak performance.

Google Webmaster Tools is what Google Search Console used to be called. The idea behind changing the name was to get more users. Google found that the “webmaster” title wasn’t inclusive enough for all its users who range from novice weekender search fans to certified webmasters. So after 10 years of being called Webmaster Tools, Google changed the name to Search Console to hopefully not scare away any non-webmasters.

For Google to know which property to monitor, you must first add and verify its ownership on Search Console. A property represents the site or application that you manage. Follow the simple steps below on how you can access your property’s data below:

1. Sign-in or create a Google Account here: https://myaccount.google.com/
2. Enter the complete and exact address of the property you want to add here: https://search.google.com/search-console/welcome
3. It will ask you to verify the ownership of the property. There are five ways on how you prove that you an authorized user and we will guide you through the process of each method.

HTML File
This method requires the owner to have an access to your website’s root directory and they are able to upload files. Download the HTML file and upload it to the specified location. Go back to Google Search Console and hit the Verify button. Remember not to remove the file if you want to stay verified.

HTML Tag
Copy the code provided and paste it to the <Head> section on the homepage of your website before the first <body> section. Once the code has been published, you can now go back to Search Console and check if it is now verified.

Google Analytics
Through this method, Google Search Console requires you to use the global site tag gtag.js tracking code. Make sure that you are logged in to your Google Analytics account and have the permission to edit for the Google Analytics property. Click the Verify button to claim ownership.

Google Tag Manager
If you have properly set-up a Google Tag Manager on your website and used a container snippet, you can hit to Verify button and it will automatically find the code for you. Remember to keep the code and not remove it so you will always stay verified.

Domain Name Provider
Using this method will ask you for your domain name provider and follow the steps required depending on the domain registrar.

If your website has other domain name variations (e.g. https and www), you also need to add them on your Search Console. Remember, Google view these variations as individual properties and should be added to your Search Console separately. You can repeat the verification steps for the following properties that your website have:

• https://yoursitename.com/
• https://www.yoursitename.com/
• https://yoursitename.com
• https://www.yoursitename.com/

Once you have added these 4 versions, you now have to choose which domain you prefer for the indexing of your web pages to appear in the search results.

Integrating your Google Search Console to your Google Analytics allows you to track your website’s performance in one convenient place. To set this up, you only need to:

• Log into your Google Analytics account
• On the left sidebar, go to Acquisition then choose Search Console
• Click the Setup Search Console data sharing button
• Select your Search Console account

Add and verify your site
We’ll get your site verified by Google so you can use the Search console.

Submit a crawlable sitemap
We’ll upload the correct sitemap so the search bots can crawl your site for better search results.

Robots.txt files
You don’t necessarily want your whole website to be crawlable. We’ll implement the right robots.txt files to manage this for you so old pages or test pages aren’t crawlable.

Link Google Analytics
We’ll link your Google Analytics account to your Google Search Console so you get all the information you need to get an even clearer picture of your site activity.

• Create a virtual storefront, where customers can browse your products or services and make purchases.
• Collect reviews from customers, which help you build trust and credibility.
• Promote your business on Facebook, Instagram, and other Meta platforms.
• Track the performance of your business on Facebook, such as how many people have seen your profile or visited your website.

As one of the world’s leading social networks, Facebook has one of the largest active audiences totaling over 2.91 billion users from 180 countries worldwide. 58% of Facebook users in the United States have used the platform to find and buy products, and in Australia around 28% of shoppers use social media to find and buy products online – with this number expecting to increase to 32% by 2026.

Some Interesting Facts about Facebook’s Audience:

• Most Facebook users are between the ages of 18 and 34.
• Most popular countries for Facebook users are India, the United States, Indonesia, and Brazil.
• Facebook users are more likely to be female than male.
• Facebook users are more likely to be educated than the general population.
• Facebook users are more likely to be employed than the general population.

These are just some of the key attributes of Facebook’s audience. If you are a business looking to reach a large and engaged audience, connecting your Facebook Business listing with DigitalMaas’ powerful local area marketing functionality is an ideal option to consider.

No, you’ll need a Google Business Profile up and running in order to enable auto-sync and update functionality to run successfully to your Facebook Business listing.

Location information auto-syncs and updates instantly to your Facebook Business listing.